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When the stakes are low, people can usually tell the truth. When the stakes are high, reality often changes. That doesn’t just happen in boardrooms or performance reviews. It happens in families, friendships, divorces, partnerships, and moments where reputation, identity, or future security feels threatened. When something important is on the line, the human mind does something remarkable. It reshapes memory, reframes meaning, and adjusts the story until it feels safe enough

Over the years, as I’ve consulted with small businesses, leadership teams, and founders, I’ve noticed something that shows up in nearly every organization. It’s never in the financials. It’s rarely in the strategy. It’s always in the people. Someone is convinced they are the victim. Someone else has quietly become the villain. And everyone is frustrated with the results I once worked with a team where two high performers had completely stopped speaking to each other. Their ma